Twins Talk it Up Podcast

Episode 270: Own the Success Journey

Success doesn’t happen by accident—it’s a journey we must own, and that begins with the right mindset. Ryan Walsh, Co-founder and Chief Strategy Officer at Pax8 discusses the power of strategic leadership, embracing innovation, and the importance of cultivating community within the channel. From his rock-climbing analogy of navigating challenges to his passion for helping MSPs grow through “guided growth” and “amplifying uniqueness,” Ryan underscores the need for focused vision and teamwork.Highlights also include:A glimpse into the Voyager Alliance partner program.The expanding influence of AI, agents, and a shift to managed intelligence partners (MIPs).To be competitive means owning a niche, staying connected, and thinking collaboratively.Family and basketball as foundational to his leadership philosophy. His leadership philosophy, rooted in enabling others and fostering shared success, offers valuable lessons for anyone seeking to lead with purpose in a rapidly changing tech landscape. Follow Ryan on LinkedIn and visit Pax8.com to stay informed about the marketplace.Timestamps:[08:21] Father modeled passion[18:03] Voyager Alliance Growth Tracks[18:57] Owning your niche[23:05] Power of Team--- more ---If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/Website: appmeetup.com/twinstalkitup/Community: facebook.com/groups/publicspeakingpointsPatreon: patreon.com/twinstalkitup

Episode 269: Creating Heroes

This is another special edition. We’re on location at IT Nation Secure in Orlando, where cybersecurity leaders, channel experts, and solution innovators gathered to share ideas, build partnerships, and level up the industry—together. Not all heroes wear capes — some carry laptops and create solutions to help their MSPs and partners win.Dive into conversations with inspired leaders: Dexter Caffey, CEO of Smart Eye Technology,Jean Templin, Co-Founder and CEO of Nayak.aiJared Casner & Mike Zbarsky Co-Founders of Blacksmith Infosec.Highlights include:Participating in the PitchIT Accelerator Program.Multimodal biometric authentication.Inspiration behind names and branding.Necessity of Executive buy-in to impact and shape security culture.Another podcast program to follow.Resources:An e-book from Nayak.ai: The Rise of AI in Sales Enablement https://www.nayak.ai/company/download-the-e-bookA sample of the book, Forging Trust: https://blacksmithinfosec.com/forging-trust/Timestamps:[01:34] Smart Eye Technology[20:39] Nayak.ai[41:13] Blacksmith infosec--- more ---If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/Website: appmeetup.com/twinstalkitup/Community: facebook.com/groups/publicspeakingpointsPatreon: patreon.com/twinstalkitup

Episode 268: Winning as a Team

In this special edition, we’re on location at IT Nation Secure in Orlando, where cybersecurity leaders, channel experts, and solution innovators gathered to share ideas, build partnerships, and level up the industry—together. The one unifying theme: Winning as a Team. In a fast-evolving cybersecurity landscape, individual tools and talent aren’t enough. True resilience—and growth—come from collaboration, trust, and shared purpose.We bring you three dynamic conversations with 4 industry leaders who embody this spirit of partnership:Mike Estep, Chief Client Officer, Blackpoint Cyber. Rayanne Buchianico, Owner, ABC Solutions, LLC.Adam Anderson, CEO and Claudia Horbrook, Customer Success Associate, ThreatCaptain. Highlights include:Collaboration in cybersecurity: internal teams, external partners, and clients.AI integration and security positioning. Value of true partnerships and knowing your numbers. PitchIT Accelerator program.Power of storytelling, investment into people and culture. Resource: Ten Questions to Ask When Selecting an MDR Provider https://rb.gy/lxxqddWe’re grateful that they were able to join and share their unique perspectives on collaboration, innovation, and leadership during IT Nation Secure.Timestamps:[01:35] Blackpoint Cyber [28:24] ABC Solutions[44:42] ThreatCaptain--- more ---If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/Website: appmeetup.com/twinstalkitup/Community: facebook.com/groups/publicspeakingpointsPatreon: patreon.com/twinstalkitup

Episode 267: Leading Marketing with Clarity & Vision

Marketing and sales must operate in alignment to effectively execute an organization’s strategic plan and vision. When these work together: messaging is consistent and clear; customer insights are gained, fueling better campaigns and more effective sales approaches; sales close and growth is accelerated. Angus Robertson, Chief Marketing Officer at ConnectWise, joins us to discuss the evolving role of marketing leadership in today’s tech ecosystem. Angus brings a global lens to shaping partner success and telling compelling stories that drive business impact.Highlights include:ConnectWise’s proactive stance on AI, cybersecurity, community education and supporting MSP’s with their reach and impact. Why MSPs must define and align around their Ideal Customer Profile (ICP.)The power of sales and marketing alignment to scale impact.The core message of Angus’s book, Outcome Marketing: focusing on value and resultsKey statements from Angus: “Know your lane and then create a powerful story around it.”“You have to be convinced that you're right. You must have conviction.”“It’s the job of marketing to turn strategy into something that engages the market.”Follow Angus on LinkedIn, stay in touch with the community through connectwise.com and pick up his book, Outcome Marketing on Amazon. Timestamps:[16:12] Growing Internationally [18:47] understanding your Ideal Customer Profile [22:09] His Book: Outcome Marketing [27:09] Storytelling success --- more ---If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/Website: appmeetup.com/twinstalkitup/Community: facebook.com/groups/publicspeakingpointsPatreon: patreon.com/twinstalkitup

Episode 266: Start and Keep Evolving

What does it mean to be a champion for MSPs in a world of evolving cyber threats and increasing complexity? In this episode, we dive into the mind of Tim Coach, Community and Channel Evangelist at Cynomi, who reminds us that it all starts with a plan—a plan that must continuously evolve to keep up with the shifting landscape of cybersecurity.Tim brings structure, vision, and purpose to the channel ecosystem. His leadership journey is fueled by a passion to empower MSPs and to demystify the critical role of vCISOs in managing risk, ensuring compliance, and driving strategic growth.Highlights include:A successful plan is a commitment to process, consistency and community.Do you understand your security posture?The shifting MSSP landscape and why certifications matter more than ever.How Cynomi helps MSPs move from reactive to proactive cybersecurity strategies.What it takes to confidently present at conferences.Whether you're an emerging MSP or a seasoned provider looking to strengthen your cybersecurity playbook, this conversation is packed with insight, leadership lessons, and practical guidance for navigating the next era of managed services.Follow Tim on LinkedIn and visit www.cynomi.com to learn more.Time Stamps:[00:12:05] Success and SOP [00:19:30] Managing the security journey[00:21:35] Factor certifications [00:25:33] Presenting and Public speaking[00:30:59] Approach to identify ideal clients--- more ---If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/Website: appmeetup.com/twinstalkitup/Community: facebook.com/groups/publicspeakingpointsPatreon: patreon.com/twinstalkitup

Episode 265: Storytelling as a Strategic Leadership Tool

The best leaders don’t just inspire with data and direction—they move hearts and minds through storytelling. It’s not a soft skill; it’s a strategic one. Let’s dive into why storytelling remains one of the most powerful leadership tools in today’s fast-paced, information-saturated world.Highlights include:Referencing insights from storytelling experts and how specific types of stories help leaders create trust, communicate vision, and connect authentically with their teams and clients.Storytelling creates emotional resonance and lasting impact.Practical strategies for improving as a storyteller include journaling, following a framework, building storytelling muscles through intention and repetition; and working on active listening skills. Whether you're in tech, sales, or executive leadership, this episode serves as a compelling reminder that stories don’t just inform—they transform. Pick up our journals and books by visiting appmeetup.com Timestamps:[00:03:46] Why storytelling as a strategic leadership tool.[00:04:29] Storytelling experts[00:14:16] Tips to refine and grow as a storyteller.[00:15:34] Story framework.--- more ---If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/Website: appmeetup.com/twinstalkitup/Community: facebook.com/groups/publicspeakingpointsPatreon: patreon.com/twinstalkitup

Episode 264: Connecting and Empowering Through Communication

Effective communication is vital for connecting, empowering, and leading communities. Erika Irby, Director of Partner Marketing for the Americas at Microsoft is a purpose driven champion who speaks to the importance of internal communication, public speaking, and leadership awareness.Highlights include:A leadership style shaped by her early career in teaching, where she learned the value of adaptability and empathy.Keep the audience in mind when considering messaging.Bucket fillers and Erika's book entitled, Pieces of Me: A Poetry Collection. Be sure to find fulfillment in filling your own bucket.Microsoft and D&I, Erika co-leading a Women of GPS, a chapter of Microsoft ERG & giving 'your floor space to someone.'Sharing your voice about AI as 'that missing voice will impact future generations.'Be a leader who finds fulfillment by uplifting others. Tune in to hear Erika’s story and her advice for aspiring tech leaders, and pick up her book, Pieces of Me: A Poetry Collection.Time Stamps:[00:06:40] Critical skill of communication [00:19:57] Bucket fillers and writing a book[00:23:26] D&I [00:25:29] Speak up about AI & Copilot[00:32:47] Opportunities in IT--- more ---If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/Website: appmeetup.com/twinstalkitup/Community: facebook.com/groups/publicspeakingpointsPatreon: patreon.com/twinstalkitup

Episode 263: Motivating Teams Starts With You

Can the essence of motivational leadership be clearly demonstrated and recognized? How can leaders inspire positive change and growth within their teams? It’s not just having the ability to create a vision and set clear goals; leaders must also be able to empower their teams with the necessary tools to succeed. Jon Rector, CEO of Renew Coaches and Area Director with Fellowship of Christian Athletes, shares his thoughts on how to motivate teams and why organizations should invest in leadership coaching. Highlights include:Origin of the name 'Renew Coaching.'The concept of legacy leadership emphasizes that a leader’s legacy is not just what they leave behind, but what they instill in others through intentional actions.Practical strategies for leaders to affirm, celebrate progress, and model values effectively—"it’s caught before it’s taught."Impact of Executive Coaching on retention and ROI.Follow Jon on LinkedIn and visit renewcoaches.com. Learn how you can renew your leadership approach and leave a meaningful legacy.Key Chapters:[00:10:08] Leaving a legacy[00:12:40] "If you don't value people, they won't value you"[00:17:15] Assessment tools[00:20:54] Executive coaching has a 788% ROI[00:23:13] Celebrating people and performance--- more ---If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/Website: appmeetup.com/twinstalkitup/Community: facebook.com/groups/publicspeakingpointsPatreon: patreon.com/twinstalkitup

Episode 262: Building Successful Pipelines

This might be the perfect time to reimagine how to best reach your ICP; how to build a better pipeline. Ryan O’Hara, CEO and Co-Founder of PitchFire, a platform redefining how organizations and B2B teams build pipeline through paid prospecting, discusses a value added approach to your prospecting. Ryan challenges conventional outreach tactics, explaining why more automation doesn’t always mean better results.Key Takeaways:The outbound paradox.Highly personalized outreach campaigns that prioritize engagement over volume, leading to real meetings.How integration with AI is impacting prospecting (30% of sales messages using AI).743 Billion prospecting touches will be ignored.Get listed on the Pitchfire marketplace.Components of a successful pitch framework.Brand archetypes & social media.Connect with Ryan on LinkedIn and check out PitchFire.com to see how your team can break through the noise.Timestamps:[00:07:13] Effectiveness of paid prospecting[00:14:54] Pitchfire marketplace, Chrome plugin[00:15:51] Key to designing a great pitch[00:21:54] Seth Godin, Purple Cow[00:26:00] Brand archetypes [00:37:11] Quickfire questions--- more ---If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/Website: appmeetup.com/twinstalkitup/Community: facebook.com/groups/publicspeakingpointsPatreon: patreon.com/twinstalkitup

Episode 261: PitchIT 2025

When passion meets purpose and opportunity, success takes flight. ConnectWise Channel Evangelist Sean Lardo and Andrea Barrow, Channel Marketing Manager share how the PitchIT Accelerator Program continues to fuel the future of the MSP ecosystem by transforming startup visions into thriving businesses.Headlines include:How PitchIT is far more than a "Shark Tank-style" competition.A rigorous 16-week program covering everything from developing go-to-market strategies to product market fit. 26 startups are empowered to refine their story, build their foundation, and ultimately compete for a coveted spot on the IT Nation Connect stage in Orlando this November.The impact speaks for itself with past finalists having a combined $3M+ in ARR growth.If you're a startup ready to elevate your brand – or an MSP eager to shape the future – applications are open until April 30, 2025. Learn more at itnation.connectwise.com/pitchit and get ready to pitch with purpose! We look forward to seeing you at IT Nation Connect. --- more ---If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice.Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs.Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/Website: appmeetup.com/twinstalkitup/Community: facebook.com/groups/publicspeakingpointsPatreon: patreon.com/twinstalkitup