Twins Talk it Up Podcast

Episode 231: Benchmark and Know the Data

How do you know what success looks like? How can you measure up and compare your organization's size, revenue and niche with other technology solution providers? What are the metrics your organization should know? Know the data and build with the data in mind.Peter Kujaw, Vice President and General Manager of Service Leadership, a ConnectWise Solution shares how important it is to understand what's driving performance. Benchmarking allows Technology Service Providers to form objective assessments of their performance, and they help them to make improvements and hopefully attain best practice or ‘best in class.’Highlights include:Power of data to transform your business.NSPCOA - The Normalized Solution Provider Chart of Accounts, helps to capture trends and to reveal what 'good' is.How ConnectWise entered the picture and the impact of that dynamic relationship for the overall community.How 'Best in Class' is determined.What stood out to him from the Q3 Data Insights.Impact of AI and Security services for an MSP.The SLIQ platform.Peter’s advice to not panic and to join a peer group, like Evolve.Follow Peter on LinkedIn and visit service-leadership.com to take the Compensation Survey and receive a free copy of the Service Leadership Index 2025 Annual IT Solution Provider Compensation Report. --- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

Episode 230: Focus on Partner Success

A good onboarding experience with new partners is crucial as it sets the tone for the entire relationship; and, helps to build trust and loyalty, while increasing the likelihood of a long-term retention. This could translate into producing advocates and evangelists of the community. AJ Adade, VP Onboarding & Consulting, ConnectWise, shares some thoughts on how focusing on the success of the partner can translate into success of the organization. Highlights include:Family background and how the military has helped to shape his leadership.Leadership foundation and why ConnectWise.Onboarding mindset and journey into the ecosystem.How success is measured; it's about the partner's success.The impact of testimonials and community.Be clear with your growth destination by starting "with the end in mind."Follow AJ on LinkedIn and keep up with the IT Nation community by visiting connectwise.com--- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

Episode 229: Shape the Future Together

The balance between technological advancements and preserving meaningful client relationships is vital to the overall success of any technology service provider. To ensure continued growth, there should also be a commitment to partner feedback.We sat down with Jeff Bishop, Chief Product Officer at ConnectWise, during the IT Nation Connect Conference to explore the transformative impact of AI and automation on Managed Service Providers (MSPs).Highlights include:How ConnectWise is integrating AI into its solutions, enhancing service delivery, and addressing cybersecurity challenges while maintaining a strong emphasis on the human element in technology.Touching on the Asio platform's strengths, such as its adaptive UX and modular design, as key innovations supporting MSPs.His insights on leadership, emphasizing long-term vision and empowering teams.Brainstorming and the 5 Whys methodology.Jeff's Conference experience.Follow Jeff on LinkedIn and visit connectwise.com to learn more about the ASIO platform, including the ability to watch a live demo. --- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

Episode 228: The Power of Community

Instead of randomly building your network, what if we could create communities that helped everyone involved achieve their goals together? These intentional relationships can help accelerate growth and success through a common commitment to learning, encouragement and accountability. Pete Sorensen, Vice President Strategic Initiatives at ConnectWise joins us to help kick off IT Channel Summit and IT Nation Connect with some thoughts about the power of community. Highlights include:The IT Nation Mission for the community is "Wise Together, Rise Together".A focus to provide resources and support for the vendors in the community.The peer group story often goes from, 'misery loves company' to 'I can learn and not make mistakes myself,' and then to 'benchmarking' and success. Viewing mentorship as a gift.Pete’s love for the Iowa State football program.Leadership lessons learned from the farm and his familyFollow Pete on LinkedIn and visit ConnectWise.com to learn more about the IT Nation community. --- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

Episode 227: Earn the Right to Sell

As a sales professional, you have to earn the right to ask questions. This is at the very foundation of being a great sales consultant. You do this by getting to know your prospect first. Keep asking until you uncover what really matters to them.Richard Harris, Founder of The Harris Consulting Group and co-founder of Surf and Sales shares how essential it is for every sales leader to earn that right through active listening, understanding human psychology, and by establishing a mutual level of respect. When you’ve earned that right, they will be in a position to receive what you have to share. Highlights include:The goal is to get people to 'fall in trust' with us.Integrating an ‘AI function within your sales stack.'Importance of mental health awareness and support for sales professionals; search 'The State of Mental Health in Sales.'Leading with vulnerability as 'everybody wants to be seen, heard and understood.'Surf and Sales Summit.Impactful relationships including Scott Leese, Jeff Riseley and Ralph Barsi.His book, 'The Seller's Journey: Your Guidebook to Closing More Deals with N.E.A.T. Selling.’Follow Richard on LinkedIn, send him a text on his cell and go to SurfandSales.com to learn more about the summit and community.--- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

Episode 226: Relationships are Key to Growth

Why do relationships matter, and why are they essential for long-term success and growth? Trust is the foundation of healthy, thriving relationships, acting as the key currency that strengthens connections. Now may be an ideal time to conduct a "temperature check" with your current customers and strategic partners to assess and deepen these bonds.Chris Black, Chief Revenue Officer at Jolera, shares about the importance of cultivating existing relationships and leveraging strategic alliances for incredible growth and success.Highlights include:Jolera’s approach to building globally and the strength of their partnership with Lenovo; their depth of expertise and engagement.Finding talent all over the world.It’s about quality over quantity. Focusing on activity based selling and the power of understanding.Insight into his soon to be released book, which features his sales strategies and methodology for training; including MIA, which stands for Measurement, Inspection and Accountability.Are Conferences worth it? Follow Chris on LinkedIn and visit jolera.com to learn more about their MSP, their global reach and their partnership with Lenovo. --- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

Episode 225: Delivery Responsible AI

As workflows become more automated and the use of cloud and communication platforms becomes more commonplace, organizations are understandably more concerned about their digital security postures. Prioritizing protection and delivering responsible AI are expected.Doug Fisher, Senior Vice President and Chief Security and AI Officer with Lenovo shares thoughts on Lenovo’s responsible AI governance initiative as well as guiding successful teams. Highlights include:Lenovo Pantheon platform.Military background and training as core to providing teams with structure, clarity of expectation and permission to lead.Teamwork and responsibility to deliver secure, ethical and reliable products.Joining the Joint Cyber Defense Collaborative (JCDC).Partnership with Formula One as they are all about performance.Lenovo Tech World 2024 Conference.His commitment to Oregon State University.Follow Doug on LinkedIn and visit lenovo.com--- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

Episode 224: Magic Agents to the Rescue

“Death to the Ticket!” This is the war cry from an organization shaking up the MSP community. When you increase the ability to service the needs of your clients, you increase profit margins while reducing both costs and stress.Matt Linn, Cofounder and COO of Thread shares an exciting update to support IT solution providers.Highlights include:When you think service delivery, think integrated chat with Thread.AI Powered automation to remove the administrative burden.Life after becoming the 2023 PitchIT Accelerator Winner.The dynamics of what makes his partnership work with Co-Founder Mark Alayev.Essential that you maximize your 'time and attention', your opportunity to shine. Core Values of Radical, Intentional, Customer Craziness aka Customer Centricity.Magic Agents; an agent dynamic reasoning platform.Follow Matt on LinkedIn and visit getthread.com/ to request a free demo and to learn more about ‘Magic Agents.’ --- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

Episode 223: Help Secure Their World

For Managed Service Providers, sustainable growth is not just about increasing revenue; it’s about building a forward managed IT services model that adapts to their customers’ requirements while operating efficiently and increasing profits. There is an expectation of growth with a keen eye on managing costs. A strategy that many MSPs are implementing is that of aligning with industry partners who can help with sustainability and support best-of-class solutions. Kris Shoemaker, Head of Channel Sales, and Alexandra Kehayas, Head of Marketing at Cavelo share how their proactive all-in-one attack surface management solution is supporting those stated goals, including the opportunity for net new revenue streams. Cavelo's vision is to help MSPs gain greater visibility and insight 'into the world of their customers.'Highlights include:Create net new forms of revenue for your MSP.Elements of their platform to help offset current tool sets, lessen administration overhead and create net new revenue around data discovery and identity access management.Their Cavelo Connect Community.Resources including their ‘How to Conduct a PII Data Audit’ and 'The Definitive Guide to Attack Surface Management.'Their involvement as a PitchIT Accelerator Cohort. Alexandra's creativity and her Cavelo rap as well as Chris providings a Cavelo pitch.What's on the horizon for Cavelo.Follow Kris and Alexandra on LinkedIn and visit cavelo.com/ to learn more about their solutions and community. --- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

Episode 222: Leverage AI to streamline content creation

AI is revolutionizing how businesses reach their target audience. Additionally, new opportunities are unlocked to better understand and expand engagement with your consumers. Being able to connect at this level could mean an increase in referrals as well as customer retention.Jessica Koehn, Social Media Manager at ConnectWiseshares how AI can be used to optimize content and brand messaging, while improving employee involvement. This is a special episode as we enter IT Nation Connect 24; a premier MSP event in Orlando, Florida. Highlights include:You build your brand when you "share something memorable."Can use AI as a brainstorming partner, to reproduce and repurpose content.IT Nation Connect Conference will feature incredible speakers and events, including a keynote by Tony Hawk & an appearance by Stone Temple Pilots. Employee Advocacy Program; need to make it easy to share content.Design of marketing campaigns to reflect the different generations; how to best connect with the attendees.How Jessica stays grounded, including the importance of time management.Follow Jessica on LinkedIn and visit connectwise.com/theitnation to learn more about the community. If you are in Orlando, Florida for IT Nation Connect, stop by Podcast Alley aka Media Row to see your favorite twins. Social Media Strategy for MSPs: https://tinyurl.com/yhbmds2wPrompt Engineering Guide: https://tinyurl.com/3t8n537j--- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp